Skeleton argument Case Study Example | Topics and Well Written Essays - 500 words

Skeleton argument - Case Study Example 6. ‘The Law Commission and The Scottish Law Commission’ established that in consumer contracts there are terms included that are not personally negotiated2. The role of UCTA is to determine if the terms used are fair or unfair. In this particular case Ms Edwards was not involved in any kind of negotiations on term (a) and (b) of the tenancy agreement. 7. The ‘Unfair Contract Terms Act 1977’ mentions that it is necessary for the terms in a contract to meet the specification of reasonableness3. This would permit a term to be fair and dependent. The terms in the tenancy contract did not meet these requirements. 2. The ‘Unfair Contract Terms Act 1977’ 2 (2) states that in the event of harm or loss, the individual shall not limit or eliminate the liability unless the term fulfils the necessity of reasonableness4. In this case the term (c) is considered unreasonable. 3. In the case of London Borough of Newha v Khatun, Zeb and Iqbal; CA [24-Feb-2004] held that the terms of a tenancy agreement are controlled by the Unfair Contract Regulations to determine the unfair phrases and prevent them from being enforced5. Scottish Ministers ‘The Law Commission and The Scottish Law Commission’ Justice.gov.uk (February 2005) Ë‚http://lawcommission.justice.gov.uk/docs/lc292_Unfair_Terms_In_Contracts.pdfËÆ' Accessed January 1,

Marketing Literature review Example | Topics and Well Written Essays - 1000 words - 1

Marketing - Literature review Example literature review will look at the effects of the product placement on the consumer behavior and how likely are the product placement to change consumers mode of buying a certain commodity. It is crucial for people to know how to use product placement positively (Johnson, 2009). Product placement is the use of diverse types of media to make people conscious of different products and services when they are entertained through watching. Its development dates back upto 1896, when it was used by Lumiere brothers in their short film â€Å"washing day in Switzerland† and they advertised soap. It was introduced by Henri Lavancy who was the film director and publicist for the soap company but, it became popular in the 1930’s when the sound movie was introduced. For example, in 1934 in the movie, â€Å"It happened One Night,† the star Clarke Gable featured bare chest and sale of men’s shirts reduced; therefore, use of the movie is a strong tool of product placement (Johnson, 2009). It gained popularity with the years, but in 1980’s, it became more successful when the movie â€Å"Extra Terrestrial† by Steven Spielberg advertised Reese Pieces and increased its sales by 65%. The 80’s was the turning point of product placement where there was a working partnership between the movies and the commercial sector. According to Mary-Lou, product placement is necessary because moviemakers need money for their movie production; therefore, they will turn to the commercial sector to provide the money and them to provide the services of product placement (Johnson, 2009). Product placement in Sweden developed in the 1990’s when the real first commercial commenced, this was due to strict government regulations on media operations. It has been embraced in the recent past, for example, where TV shows get sponsorship from the commercial sector in SVT. In Kanal 5, the home improvement show â€Å"Room Service† was sponsored Marlamastana which is the trading association of painters. To