Biography of William Morris, Arts and Crafts Pioneer

William Morris (March 24, 1834–Oct. 3, 1896) was an artist, designer, poet, craftsman, and political writer who had a major impact on the fashions and ideologies of Victorian Britain and the English Arts and Crafts Movement. He also had a profound influence on building design, but hes better known today for his textile designs, which have been repurposed as wallpaper and wrapping paper. Fast Facts: William Morris Known For: Leader of Arts and Crafts MovementBorn: March 24, 1834 in Walthamstow, EnglandParents: William Morris Sr., Emma Shelton MorrisDied: Oct. 3, 1896 in Hammersmith, EnglandEducation: Marlborough and Exeter collegesPublished Works: The Defence of Guenevere and Other Poems, The Life and Death of Jason, The Earthly ParadiseSpouse: Jane Burden MorrisChildren: Jenny Morris, May MorrisNotable Quote: If you want a golden rule that will fit everything, this is it: Have nothing in your houses that you do not know to be useful or believe to be beautiful. Early Life William Morris was born on March 24, 1834, in Walthamstow, England. He was the third child of William Morris Sr. and Emma Shelton Morris, though his two older siblings died in infancy, leaving him the eldest. Eight survived into adulthood. William Sr. was a successful senior partner at brokers firm. He enjoyed an idyllic childhood in the countryside, playing with his siblings, reading books, writing, and showing an early interest in nature and storytelling.  His love of the natural world would have a growing influence on his later work. At an early age he was attracted to all the trappings of the medieval period. At 4 he began reading Sir Walter Scotts  Waverley  novels, which he finished by the time he was 9. His father gave him a pony and a miniature suit of armor and, dressed as a tiny knight, he went off on long quests into the nearby forest. College Morris attended Marlborough and Exeter colleges, where he met painter Edward Burne-Jones and poet Dante Gabriel Rossetti, forming a group known as the Brotherhood, or the Pre-Raphaelite Brotherhood. They shared a love of poetry, the Middle Ages, and Gothic architecture, and they read the works of philosopher John Ruskin. They also developed an interest in the Gothic Revival architectural style. This wasnt entirely an academic or social brotherhood; they were inspired by Ruskins writings. The Industrial Revolution that began in Britain had turned the country into something unrecognizable to the young men. Ruskin wrote about societys ills in books such as The Seven Lamps of Architecture and The Stones of Venice. The group discussed Ruskins themes about the impacts of industrialization: how machines dehumanize, how industrialization ruins the environment, and how mass production creates shoddy, unnatural objects. The group believed that the artistry and honesty in handcrafted materials were missing in British machine-made goods. They longed for an earlier time. Painting Visits to the continent spent touring cathedrals and museums solidified Morris love of medieval art. Rossetti persuaded him to give up architecture for painting, and they joined a band of friends decorating the walls of the Oxford Union with scenes from the  Arthurian legend  based on  Le Morte dArthur  by 15th century English writer  Sir Thomas Malory. Morris also wrote much poetry during this time. For a painting of Guinevere, he used as his model Jane Burden, the daughter of an Oxford groom. They married in 1859. Architecture and Design After receiving his degree in 1856, Morris took a job in the Oxford office of G.E. Street, a Gothic Revivalist architect. That year he financed the first 12 monthly issues of  The Oxford and Cambridge Magazine, where a number of his poems were printed. Two years later, many of these poems were reprinted in his first published work  The Defence of Guenevere and Other Poems. Morris commissioned Philip Webb, an architect he had met in Street’s office, to build a home for him and his wife. It was called the  Red House because it was to be built of red brick instead of the more fashionable stucco. They lived there from 1860 to 1865. The house, a grand yet simple structure, exemplified the Arts and Crafts philosophy inside and out, with craftsman-like workmanship and traditional, unornamented design. Other notable interiors by Morris include the 1866 Armoury and Tapestry Room at St. James Palace and the 1867 Green Dining Room at the Victoria and Albert Museum. Fine Art Workmen As Morris and his friends were furnishing and decorating the house, they decided to start an association of â€Å"fine art workmen,† which in April 1861 became the firm of  Morris, Marshall, Faulkner Co. Other members of the firm were painter  Ford Madox Brown, Rossetti, Webb, and Burne-Jones. The group of like-minded artists and craftsmen responding to the shoddy practices of Victorian manufacturing became highly fashionable and much in demand, profoundly influencing interior decoration throughout the Victorian period. At the International Exhibition of 1862, the group exhibited stained glass, furniture, and embroideries, leading to commissions to decorate several new churches. The pinnacle  of the firm’s decorative work was a series of stained-glass windows designed by Burne-Jones for Jesus College Chapel, Cambridge, with the ceiling painted by Morris and Webb. Morris designed many other windows, for domestic and  ecclesiastical  use, as well as tapestries, wallpaper, fabrics, and furniture. Other Pursuits He hadnt given up on poetry. Morris first fame as a poet came with the romantic narrative  The Life and Death of Jason  (1867), followed by  The Earthly Paradise  (1868-1870), a series of narrative poems based on classical and medieval sources. In 1875, Morris assumed total control of the fine art workmen company, which was renamed Morris Co. It remained in business until 1940, its longevity a testament to the success of Morris’ designs. By 1877, Morris and Webb had also established the Society for the Protection of Ancient Buildings (SPAB), a historic preservation organization. Morris explained its purposes in the SPAB Manifesto: to put Protection in the place of Restoration...to treat our ancient buildings as monuments of a bygone art. One of the most exquisite tapestries produced by Morris company was The Woodpecker, designed entirely by Morris. The tapestry, woven by William Knight and William Sleath, was shown at the Arts and Crafts Society Exhibition in 1888. Other patterns by Morris include Tulip and Willow Pattern, 1873, and Acanthus Pattern, 1879–81. Later in his life, Morris poured his energies into political writing. He was initially against the aggressive foreign policy of Conservative Prime Minister Benjamin Disraeli, supporting Liberal Party leader William Gladstone. However, Morris became disillusioned after the 1880 election. He began writing for the Socialist Party and participated in socialist demonstrations. Death Morris and his wife were happiest together during the first 10 years of their marriage, but since a divorce was inconceivable at the time, they lived together until his death. Exhausted by his many activities, Morris bean to feel his energy waning. A voyage to Norway in the summer of 1896 failed to revive him, and he died shortly after returning home, in Hammersmith, England, on Oct. 3, 1896. He was buried under a simple gravestone designed by Webb. Legacy Morris is now regarded as a modern visionary thinker, though he turned from what he called â€Å"the dull squalor of civilization† to historical romance,  myth, and epic. Following Ruskin, Morris defined beauty in art as the result of man’s pleasure in his work. To Morris, art included the whole man-made  environment. In his own time he  was best known as the author of  The Earthly Paradise  and for his designs for wallpapers, textiles, and carpets. Since the mid-20th century, Morris has been celebrated as a designer and craftsman. Future generations may esteem him more as a social and moral critic, a pioneer of the society of equality. Sources Morris, William. The Collected Works of William Morris: Volume 5. The Earthly Paradise: a Poem (Part 3). Paperback, Adamant Media Corporation, November 28, 2000.Morris, William. The Defence of Guenevere and Other Poems. Kindle Edition, Amazon Digital Services LLC, May 11, 2012.Ruskin, John. The Seven Lamps of Architecture. Kindle Edition, Amazon Digital Services LLC, April 18, 2011.Ruskin, John. The Stones of Venice. J. G. Links, Kindle Edition, Neeland Media LLC, July 1, 2004.William Morris: British Artist and Author. Encyclopedia Britannica.William Morris Biography. Thefamouspeople.com.About William Morris.The William Morris Society.William Morris: A Brief Biography. Victorianweb.org.

Everyday Use by Alice Walker an Analysis - 1049 Words

Tamica Powell September 30, 2011 Everyday Use Analysis Everyday Use is a compelling story of a mothers conflicting relationships with her two daughters. Maggie, which the mother feels contains more practical and traditional ways of living life and then Dee her oldest and most promising daughter, who she feels has broken away from tradition and has lost a lot of their heritage. At first glance you would see this as the normal mother daughter spat of maybe the wild child versus the little miss do right. This story holds a much deeper and important meaning. Everyday use tells the struggle to keep hold of African American culture in the late 1960’s early 1970’s, when most African Americans were searching for their roots. Many†¦show more content†¦Dee even had to ask â€Å"Didn’t Uncle Buddy whittle it out of a tree you all used to have†? She did not know herself, and when her boyfriend (or husband) asked who also made the dasher. She couldn’t reply, instead Maggie did stating â€Å"Aunt De e’s first husband whittled the dash†, and that â€Å"His name was Henry, but they called him Stash. This is an inherent meaning that with the transformation to the Black Panther movement our heritage was being forgotten. The quilts in this story represent African American heritage, they symbolize the pain, tears and struggle African Americans had to go through in the United States. The sister’s conflict over who should have the quilts shows the struggle between the Black Power movement and the African American, and who should define its heritage. Dee when asked what she would do with the quilts, she stated â€Å"Hang them†. Dee also vagrantly argued that her sister Maggie would use put the quilts to â€Å"everyday use†. See Dee’s argument represents the Black Power movement by using the quilts to hang as a status symbol, to remind her of the social and economic status she has currently obtained. Maggie’s use symbolizes the African American culture to purely remember the heritage not to rank with statuses or to compare. Alice Walker distinctively allows us to know which argument she feels isShow MoreRelatedAnalysis Of Everyday Use By Alice Walker951 Words   |à ‚  4 PagesAn Analysis of three messages from Everyday Use Do you know where your mother got her wedding ring? Most people get their rings from their parents and pass it down to their first child usually. This is probably the most commonly past heirloom, but some families have other heirlooms. Heirlooms are something that is passed down from generations to generation. It will usually be very old and valuable, from it traveling around the world to the Americas or from a great great grandparent. Alice WalkerRead MoreLiterary Analysis Of Everyday Use By Alice Walker1083 Words   |  5 PagesUse (Literary analysis on Everyday Use by Alice Walker) Everyday many people use the same things such as phones, cars, sinks, washer, refrigerators, and etc. In 100 years would you can future ancestors still have those things but only use them as decoration or use them still no matter how old they are because that is what they are made for? Everyday Use by Alice walker is a story of an African American family that had two daughter that live a very different reality. Maggie being scarred from aRead MoreEveryday Use By Alice Walker Analysis978 Words   |  4 PagesUnderstanding Everyday Use by Alice Walker One of the most monumental short stories of the twentieth century is Alice Walker’s â€Å"Everyday Use.† By carefully considering the use of point of view, a better understanding of the story’s meaning will be obtained. It will be possible to appreciate how diverse language patterns and cultural differences may impact the understanding of characters and conflict situations. Everyday Use is a unique story as it places the voice of an African American woman atRead MoreEveryday Use By Alice Walker Analysis971 Words   |  4 PagesThrew different Eyes The story Everyday use would seem very different if told from someone else but not Mama. Think of having a friend/girlfriend that is very smart and sophisticated. Then going to visit her family with her. Also getting there and her family nothing like her. They do not think the same act the same and/or look the same. Then they are arguing over something that seems pointless and useless. Everything they eating looks nasty and/or taste nasty. Alternatively, being the younger siblingRead MoreAnalysis Of `` Everyday Use `` By Alice Walker1315 Words   |  6 Pagescultures to which one is then to perceive the culture a specific way. Culture is the multitude of many factors in which it consistently informs one s perception of the world surrounding them as well as the individuals. For instance, in Alice Walker s Everyday Use, two sisters, Maggie and Dee, lived together with their mother. In the story, the mother sends Dee away ,to send her Augusta to school. Afterwards, the mother explained that ,she used to read to us without pity, forcing words, lies,Read MoreAnalysis Of Everyday Use By Alice Walker1007 Words   |  5 PagesThe Better Sister The short story of â€Å"Everyday Use† was written by Alice Walker. Mrs. Johnson is the narrator of the story. In this petite narrative, Mrs. Johnson and her youngest daughter Maggie get a visit from her oldest daughter Dee who graduates from college and Mrs. Johnson and Maggie both bear witness to Dee’s change. As Dee is trying to embrace the modern culture in the twentieth century. Thus, in Alice Walker’s story, Mrs. Johnson’s perspective changes at the end, at first favoring DeeRead MoreEveryday Use By Alice Walker Analysis1538 Words   |  7 Pagesâ€Å"Everyday Use† Historical Criticisms explored the disconnection that people can sometimes have depending on their education. Alice Walker successfully shows the disconnection by comparing two ends of the spectrum of generation. Taking the historical context, it plays a major role in the way this short story is viewed. It was a time where people of color had a different and difficult experience ge tting an education. When the narrator was talking about having an education it was important because sheRead MoreAnalysis Of Everyday Use By Alice Walker1826 Words   |  8 Pagesculture is something that shapes and tells others who you are. For example, in Alice Walker’s short story â€Å"Everyday Use† you are introduced to Mrs. Johnson and two other characters that are loose portrayals of Walker in her younger and older periods of life (Obaid). The first one being Maggie who is depicted as her younger more walled self and the other being Dee an older version of Walker who lightly symbolizes Walkers later beliefs through some of the actions she takes in the story (Obaid). As theRead MoreCritical Analysis Of Alice Walker s Everyday Use2414 Words   |  10 PagesTulsi Rizal Prof. Mary Huffer Eng122 24 April 2016 Critical Analysis of Alice Walker’s â€Å"Everyday Use† Alice Walker, most revered African American writer of the present time was born on 9th February 1944 in Eatonton, Georgia. She started her career as a social worker/activist, followed by teaching and and being a writer. She has won many awards for her fantastic social and literary works. Everyday use† was published in 1973, when African Americans were struggling to revive their original African cultureRead MoreAnalysis Of Alice Walker s Everyday Use935 Words   |  4 Pageswhen the writer states what the characteristics of the character are. Meanwhile, indirect characterization is when the writer shows the characters characterization through their actions. Although, not everyone has the same perspective. â€Å"Everyday Use† by Alice Walker is a short story that reveals how different perspectives can be misleading. Portrayed as a realistic fiction, many readers can relate to this short story due its difference between perspectives. A story in which two sisters and a moth er

The psychology of color Free Essays

string(26) " the most vibrant colour\." See it or non, bearing certain colourss can assist us promote, do caput manner statement or promote friends to portion the latest chitchat. Colorss in our milieus have the ability to maintain us cool, motivate or de-motivate the conversation. The chromaticities on packaging give some imperceptible messages that the enclosed merchandise is healthy, pricy or insecure. We will write a custom essay sample on The psychology of color or any similar topic only for you Order Now Why? Because of the psychological science of colour, which refers to the strong emo ­tional reactions that we all have towards colourss? Research surveies show that our reaction is partially physiological based on the effects of the colourss that have on our eyes and nervous system. It is besides influ ­enced by our environment and life experiences. Get downing with the engineering at its sim ­plest, the retina focuses on colourss as beams of visible radiation which have changing lengths and grades of refraction, contemplation, soaking up depending on the chromaticity. The oculus ‘s detection of each colour induces fast reactions in the encephalon and autonomic nervous system. For illustration: Warm colourss like reds, orange, yellows have the longest wavelengths, necessitating energy to see them, that ‘s why those colourss seem to start out at us. They stimu ­late the encephalon, raise pulsation and respira ­tion rates. In contrast, cool colourss like blues and viridities have the shortest wavelengths and can easy come in the oculus. This produces a appeasement and relieves us while decelerating the metamorphosis. In add-on to the nonvoluntary reac ­tions we have learned response that is every bit of import to colour. We ‘re taught that pink is for babe misss and blue is for male childs, white espousal gowns represents pureness and naturalness, ruddy for traffic signals which means to halt or danger in front. The colour of our apparels besides speaks volumes. Would you be more related with a customer-service rep ­resentative who is dressed in white or black? Would you experience safer with a physician have oning a navy tie or a bright orange one? Who would you take as a finan ­cial adviser, a adult female in a bluish suit or one in hot pink? The colourss we wear can be calming, enervate or stimulating. While there are no â€Å" good † or â€Å" bad † colourss, we can do exact choice to assist us convey more efficaciously. This is true non merely in manner but besides in place ornament, advertizement, artworks, merchandise designs, and retail environments. For illustration: If invitees yawning at our dinner parties? It may non be the company if your dining room walls are painted lavender, a colour that encourages woolgathering and sleepiness. Looking for more than a cost-of-liv ­ing rise at work? As the most unforgettable and eye-catching of all colourss, red will acquire you noticed and your foreman will be much more likely to remember your thoughts. Since colour unconsciously determines people every twenty-four hours, there ‘s a great van ­tage to understanding how and why these reactions occur. What follows is a elaborate account of the physical responses we have towards each colour, along with the most common psychological associations. Besides sugges ­tions are included on how best is it to utilize this information in a assortment of artistic, concern, and lifestyle applications. Red When a bullfighter waves a ruddy ness in the ring, he is playing to the crowd every bit much as the bull. Bulls are really color ­blind and respond merely to the motion of the ness ; the audience, nevertheless, to the full advise the energy of vivacious ruddy. The colour says danger, ardor, heat, strength, ill will, and success. That ‘s non merely an emotional reaction, but a physiological 1 every bit good. Red is a existent daze to the system, takes grab of our attending and requires an attempt to see. Looking at ruddy will increase our blood force per unit area and do our pulse tally. Did you of all time thought why so many fast nutrient eating houses are painted ruddy? This is because ruddy colour sparks our salivary secretory organs, doing us hungry and besides palling our eyes, which boost us to eat, allot and leave faster. Gambling casinos found that people place larger and hazardous stakes under ruddy visible radiations, so they ‘re frequently used in high-stakes countries. At the same clip, the colour provokes people to do speedy determinations, which is why it ‘s a popular pick for â€Å" Buy Now † buttons on retail web sites. Red Red besides transmits energy and bravery, giving one a feel of power to acquire the things done. That ‘s why you would hold seen politicians frequently have oning ruddy ties. As a fillip, ruddy is the most unforgettable of all colourss as you can see gifts given in ruddy gift wrapper, ruddy Black Marias, ruddy cards etc are memorized easy. Red kindles intense, strong emotion, passion among people. As already I have discussed above approximately fillip to ruddy colour, it ‘s the favourite colour for valentines and suitably named â€Å" ruddy visible radiation † zone. Womans in ruddy are frequently seen as flirty, forthcoming, and playful. In China, ruddy represents good fortune and is worn by brides and used in â€Å" ruddy egg † ceremonials to bless newborn babes. Feng Shui practicians suggest utilizing the power of ruddy to kick out bad qi, or energy, from the house. But in deco ­rating, ruddy comes with a caring. Red is used merely in suites where we want to hike activity and lively conversa ­tions, such as a life or dining room. It is besides a great pick for â€Å" pass ­ing through † infinites where we do n’t pass a batch of clip, such as hallways, lob ­bies, or guest bathrooms. In a kid ‘s room, the colour causes insomnia. Due to high visibleness it makes ideal for catching audience oculus in advertizements and safe ­ty merchandises like Campbell soup tins to fire asphyxiators and issue marks. The dynamism of ruddy besides makes it the most normally used colour in national flags. COLOR PSYCH The ruddy colour gives the feeling of velocity, power, joy, danger, and fury. True ruddy is the most vibrant colour. You read "The psychology of color" in category "Essay examples" It is the driving colour in the spectrum, express ­ing exhilaration. It attracts attending instantly and its separate the object and image from background. Red colour makes people to experience warm. E.g. Coffee will look hotter in a ruddy cup than in a bluish one. It is the first colour we lose sight of, at twilight and is non good seen at a great distance. Barn, claret, and ruby reds are considered royal, individual, strong and ever great appeal for work forces. Yellow There is a good ground for smiley face is xanthous. The colour of the Sun, xanthous gives a sense of lives. Psychologically it is the happiest colour in the spectrum, steering feelings of hope, joy, and spontaneousness. Think of the term â€Å" cheery disposal. † When associated with the Sun, xanthous gives us an educated ambiance that stands for wisdom, head and vision. This feeling is supported by scientific discipline, as xanthous rapidly reads with the encephalon, stimulat ­ing the nervous system. It is said to be the favourite colour of Chinese philosopher Confucius. It is a colour we ca n’t pretermit. It visually pops out. You surely ca n’t lose xanthous taxis or car in traffic. Its high visibleness promotes speedy, clear thought. Harmonizing to leg ­endary colour theoretician Faber Birren, who focused on the functional usage of chromaticities in mundane life, Birren was responsible for the creative activity of the Yellow Pages in the 1950s to alleviate the on-the-job humdrum for telephone operators. Research from Pantone subsequently con ­firmed Birren ‘s theory, turn outing that a yel ­low background with black type is the most clear combination for printed stuff and the most conducive to memory keeping. No admiration it ‘s used on legal tablets and traffic cautiousness marks. It besides adds animateness to other col ­ors, doing hot chromaticities seem even more superb and conveying cool colourss to life. It ‘s hence a consistent favourite in the place, make fulling any room with heat, good cheer, and visible radiation. Most popular in kitchens and dining suites, yellow besides provides an appetizing background for nutrient. However, a small goes a long manner. In little measures it encourages lively conversa ­tion and cheerful times, but drawn-out exposure to bright lemon can elicit excessively much mental stimulation and create anxiety. It has been reported that twosomes have more wrangles in xanthous kitchens and the colour can do babes call. Pale but ­tercup is a safer pick in the place. Yellow sends out other assorted mes ­sages every bit good. Mentions to a coward being â€Å" xanthous † started in tenth-century. Color Psych Yellow is the happiest colour in the spectrum harmonizing to psychological science, related with heat, optimism, and joy. Yellow visually appears at you, it the really apparent colour. It is good for marks and merchandise bundles. Yellow suggest clear thought. Black type on a xanthous land is the most clear colour combination and helps in memory storage. Yellow combines with other colour cause verve. Overexposure to bright yellow can be unsettling. Paler chromaticities are better for socialising, whereas gold tones mean wealth. Orange As human being, sometime we feel decrease aspiration, thought these instant marked by low energy degree. The orange colour boosts O aspiration to the encephalon. And since orange besides increase appetency and helps dyspepsia. Red and Yellow combination makes orange, taking over from both colourss. It has the energy and verve of ruddy and the happy, friendly qualities of yellow. It makes orange bold, stimulating and showing naturalness and merriment. Bright orange is a greater attending and used efficaciously by building workers and traversing guards as a warning. It represents good value every bit good and doing good usage for sale marks in shop Windowss. Furthermore it is quiet tones like colourss of Cucurbita pepos and turning foliages. Orange is a reminder of fall and crop with their warm pleasing groups. Eyess gimmicks burnt orangish really easy and have a sophisticated entreaty that can be both elegant and alien. Orange besides says fresh, healthy, and juicy, doing it a favourite for table scenes and kitchen accoutrements. It is used in meagerly in place ornament. Many expensive eating houses paint their walls and because the colour is welcoming and appetizing. Color Psych Orange is a stimulating, stimulating colour that appears friendly, surpassing, cheerful, and adventuresome. Bright orange has really high visibleness, doing it ideal for warning signals or catching attending, even when used in little sums. Easier on the oculus, autumnal and spicy oranges are warm, alien, and appetiz ­ing, while Prunus persica tones are most flat ­tering to the tegument. Peoples who wear orange are thought to be originative, enthusiastic, and merriment to be with, but perchance besides a spot irresponsible. Because of its playful, active qualities, orange is a favourite of kids, teens, and jocks. Green Green non merely represents life and growing. It is the most restful, soothing colour in the spectrum. The ground is physiological. Unlike other chromaticities, green focuses straight on the retina without being refracted, doing it particularly easy on the eyes. It is besides thought to hold great mending powers and the ability to alleviate and review. Harmonizing to colour adviser, . L. Morton ‘s Color Matters web site, people who work in green environments have fewer stomach aches. The igniter viridity is more calming. That is one of the grounds infirmary walls are frequently painted sea froth, to literally affects worried patients and visitants. Then there ‘s the usage of green suites wing at theatres and telecasting shows to cut down tenseness to public presentations. The calming quality of viridity has made the official colour of safety worldwide as in safe to travel traffic signals. Officials in London found another safety usage for the colour Painting the dismaying Black mendicants Bridge a more calming green greatly reduced the rate of self-destruction jumpers. Greenss send a assortment of messages, depending on the shadiness. Kelly greens bring to mind spring and the out-of-doorss, conveying happy, vernal feelings. But that can besides propose immatureness and rawness, such as a fledgling being excessively green to win. Forest viridity is the colour of mature trees stand foring stableness and growing. Amazingly, green colour is used in jurisprudence offices and fiscal establishments. Green is the colour of money excessively. Olive has the most power associated with it because it reminds people of the military, while grass viridity ‘s connexion to new life and growing has come to sym ­bolize birthrate. That made it the favourite colour for marrying gowns during the Renaissance. Color Psych Light viridity is physically is the most relax ­ing and quieting colour in the spectrum. As the easiest colour on the oculus and it is besides improve vision. Vibrant leafy vegetables remind people of the spring, life, nature, and vernal energy. Darker leafy vegetables are doing a logical think of stableness and growing, demoing high economic position and success. Green is the world-wide symbol for safety. Green besides means go. Those people wears green are thought, reliable, and generous. Green has some negative associations besides, when person is ill, they suggested to look around the green things. Similarly, Paris viridity is systematically rated as the most unwholesome of all colourss. In adorning many sunglassess of green show harmonious through of house. Bright greens conveying the feeling of nature inside and can make a smooth ocular flow between the indoors and outside architectural decoration. This chromaticity has a refreshing, nurtur ­ing quality, doing them peculiarly appealing in kitchens and dining suites. Because light green makes pleasant feelings of peace, it is ideal for place sanctuaries, like bathrooms or peace ­ful sleeping rooms. Greenss give a sense of pureness and freshness in packaging that is why it is popular on decorative containers. Merchandises in green negligees are besides thought to be healthful, natural, and environmentally friendly. Blue Most of the people like bluish and their favourite colour besides. Blue is the best liked of all colourss. If person likes bluish colour that means he is in good company. Light to medium scope blues are particularly delighting and reposeful. Gazing at bluish really reduces your pulsation and respiration rate and temporarily low ­ers your blood force per unit area. Blue are positive in sense practically all our associations. When we see cool or ocean blues, many of us think of the sky and quieting Waterss and a holiday on an alien island. In many civilizations blue is believed the most protective of all colourss. In the Middle East, for illustration bluish doors are thought to guard against evil liquors and people in the American Southwest frequently paint their porch ceilings blue to guard off shades. Before the coming of infrigidation, Co blue was used in kitchens and larders because insects, unlike worlds, are pushed back by this colour. Blue kitchens continue to be popular to this twenty-four hours. Navy blue in peculiar represents trueness and trustiness. Blue is ever ideal for showing earnestness and dependability. Men peculiarly like blue. Navy blue besides commands regard, like constabulary and military uniforms while bluish created to implement moral criterions. Brighter blues are perfect have oning for parties and societal assemblages because blue is ever friendly and sympathetic. Darker blues means good genteelness, high societal position, stableness, and self-respect. Color Psych Particularly it is ever favourite of work forces. Blue is the best liked of all colourss Practically all our relationships with blue are positive and ever lifting and peaceable colour. Navy bluish bids respect, stand foring trueness, trustiness, fidelity, and unity. Deep blue is associated with luxury in many civilizations. Blue has been a symbol of fidelity, hope, and religion since antediluvian times. That ‘s where the tradition of the bride have oning something blue originated. Blue is associated with a sweet gustatory sensation, which is why it is systematically used on sugar pack ­aging and related merchandises. Luxury autos frequently come in an elegant midnight or Ag blue that symbolizes power and success, while sportier autos, such as the Volkswagen Beetle, come in a brighter shadiness to propose merriment. Purple Purple could be called the psychology ­ of elegance colour. Historically, The individual who is most outstanding or first-class and person who tops all others that sort of people merely used purple because it is so hard and expensive to bring forth. Harmonizing to Simon Garfield ‘s fasci ­nating book Mauve, 1000s of molluscs needed to be crushed, salted for three yearss, and so boiled for 10 † merely to do adequate dye for a individual frock It is most hard to depict this colour in ancient Rome it is reserve for Caesar. So it is no admiration that purple is associ ­ated with wealth, royalty, and extravagance. But there is a religious side besides since purple subsequently became the colour of associated with church fabric and it became a ornament of supplication shawls in Judaism. Interestingly, the once-exclusive purple is now more popular with adult females than work forces. As a affair of fact many adult females means violet colour as their favourite colour. Possibly purple ‘s colour composing of exhilaration of ruddy with the order of blue. It ‘s hence considered the colour of via media, or striking a happy medium. Peoples who wear purple are thought to be nurturing, passionate, and tidal bore to delight qualities more frequently justice to adult females than work forces. Purple conveys really different emotions depending on its shadiness. The darkest plum has funereal overtones and can be depress ­ing and solemn. In many states it replaces black as the official colour of mourning. Royal purple, with its baronial heritage, besides suggests richness and position Because of the measure of ruddy in their composing, bright colour carry the most energy. Those are happier and exciting colourss, violets and laven ­ders have a romantic, nostalgic quality. The quality of assorted messages of purple, the violet colour seldom used in nutrient packaging at the supermarket and in high-ticket purchases such as autos or contraptions. In bundles and publicizing the colour is most frequently used to denote merchandises or services aimed at adult females For adorning the purples can be really dramatic and animal. COLOR PSYCH Royal purple exudes category, power, passion, sensualness, and luxury. Deep plum is religious and cryptic, with a serious, dignified quality. Lavenders and violets have a Sweet, romantic, and nostalgic entreaty. Peoples tend to acquire less work done in purple suites because the colour encourages woolgathering. Womans frequently cite purple as their favourite colour. Tap Pink non merely promotes friendliness, but really discourages aggres ­sion and ailment will. Peachy pinks ever used on the packaging of cosmetics because the colour is really feminine and besides praising to one ‘s skin color. Mass-market lines such as Maybelline, nevertheless, prefer eye- catching hot pinks to catch attending in crowded pharmaceutics shows. In chromatherapy, a pink room is recommended for people who have trou ­ble quieting down and letting things go. No affair how bad your twenty-four hours is, it is difficult to keep onto aggression in the presence of pink. Color Psych Pink is the most inactive of all colourss, advancing friendliness while discourag ­ing aggression against oneself every bit good as others. Considered the most feminine colour, pink is associated with nurturing and compassion. Pink composures and alleviations, and is thought to help in digestion. Shocking pink has a much higher concentration of ruddy, doing it appear energetic, merriment, and trendy. Work force prefer bang-up pinks to show love. Brown Brown colour as the colour of Earth and protective trees, it pro ­vides comfort while reminding us of fireplace and place. The brown colour household becomes particularly popular during dying times of societal or economic disturbance. Warm neutrals are perceived as holding enduring value and can do people experience like everything is traveling to be all right. Those people who wear brown is really reliable, sincere, and hardworking. That belief goes back to historic times when bright colourss were reserved for roy ­alty and the wealthy, delegating browns to the provincials. Feel and a sense of humbleness ever denoted by brown, Brown is ever wardrobe pick. It will do you look acceptive, dependable, and trustworthy. However, brown can miss authorization in a middle-class work environment. In interior design, brown is consid ­ered the great leveller, anchoring all the other colourss. In a exuberant garden, crude brown is the perfect background for nature full pallet, whether warm or cool. Although it is the colour of wood, brown is portion of practically every room scene. Muted neutrals are frequently favourites in life suites, surveies, and household suites because they appear simpleness and peace while making familiarity. A rich mix of textures keeps the naturals from being deadening and can offer a relieving sensualness. Pale neutrals make a room feel big and less littered, while darker browns create a sense of cosiness and security. Chocolate brown walls can be peculiar rich and sophisticated. Work forces are peculiarly fond of brown. The colour is shown as rough and outdoorsy, doing it present in featuring goods, insouciant apparels, and all-terrain vehicles. The masculine combination of blues and browns is besides systematically popular with work forces in both vesture and place design. Paper-bag brown is used to propose the freshness of nutrient, a reminder of the wrapper used in out-of-door green goods mar ­kets. Color Psych Brown is a warm, soothing colour associated with the Earth, trees, fireplace, and place. Peoples tend to purchase high-ticket merchandises in impersonal colourss, particularly in an unsure economic system. Browns both put consumers at easiness and are considered timeless. Brown has a common feel in vesture, doing one expression accessible, reli ­able, and sincere. Brown has a masculine, rugged quality that peculiarly entreaties to work forces. Paper-bag brown is used in packaging to denote a natural merchandise. Gray Other definition of Gray is impersonal. It is the colour that people seldom love or hate. Gray is noncommittal, formal, and dignified. Gray is suggest adulthood and wisdom. A individual with grey hair means lifetime and increasing cognition and experience. Grey deficiencies warmth, distant and serious which it can do appear. For illustration rock churches, grave ­yards, and skyscrapers. In packaging greies have a rich, pres ­tigious entreaty? Luxury cars are most popular in Ag tones, as are plat ­inum charge cards with their heavy fees. As usual high-end dress shops ever wrap goods in grey boxes means that there is a cherished gift indoors. Metallic grey associated with scien ­tific and technological progresss is used efficaciously when presenting province of the art merchandises. That is why grey colour is largely used in car. In interior design, dark grey is dignified and formal, while a lighter grey is more reposeful, nei ­ther shadiness will promote lively conversa ­tion. Graies are better suited to suites where the occupants are looking for peace of head. Color Psych Grey represents noninvolvement, demoing formal, dignified, and conservative authorization. Grey represents noninvolvement, demoing formal, dignified, and conservative authorization. Unlike impersonal brown, grey deficiencies heat, which can do it appear distant, grave, and a spot glooming when used entirely. Gray is associated with wisdom and adulthood, adding to its monied entreaty. Metallic grays offer the promise of scientific and technological progresss, every bit good as a sense of velocity and competency. Graies are cool and reposeful in place decor, but besides deter lively con ­versation and offer an unattractive background for nutrient. White White represents pureness, artlessness, virtuousness, and fidelity. That is why it is the most popular colour for marrying frocks. In vesture, white is frequently compared with important wealth its wearer has a high societal position. It is consider that white is absence of colour, more sunglassess of white are available commercially than of any other colour. White besides stands for truth and good ­ness. Safety and medical merchandises are frequently white to propose antiseptic cleanliness. Think of cotton patchs, cotton balls, and physicians ‘ lab coats. White ‘s associate with Eden and angels. And it is Symbolizes decease in India, China and Japan Color Psych White symbolizes pureness, artlessness, goodness, and truth. Although white is impersonal, it is considered a cool colour because of its association with snow and ice. White is frequently used to propose sim ­plicity, asepsis, and safety. Beckoning a white flag is the international symbol of a call for a armistice. White is popular on the packaging of dairy merchandises, low-fat points, and refined ingredients such as sugar and flour. Black Without any inquiry the black is most authoritative and overmastering colour. It is related with decease and darkness ; it gives wary feeling of the unknown. It is besides cryptic. And good fortune if a black cat crosses your way. Black ‘s sensed premonition gives it an air of danger as good, and it is used to great consequence for the vesture of escorts, chucker-outs, and FBI forces to intimidate possible trouble makers. Black is besides the most popular colour for limousines, Lincoln Town Cars, and the official vehicles that conveyance very important persons, because the colour implies that the individual interior is of import and worthy of regard. Research surveies of American football statistics found that squads have oning black uniforms had more disputed dramas called against them, seemingly because referees subconsciously considered them the aggres ­sors. And why do you believe referees ‘ uni ­forms are dominated by important black? In the manner universe, black is truly present. The all purpose â€Å" small black frock, † foremost designed by Coco Chanel, comes up once more and once more as the tallness of sophis ­tication. ( It ‘s besides slimming and does non demo soil, two major manner assets. ) How to cite The psychology of color, Essay examples

Slavery free essay sample

An exploration of the treatment of African and Indian slaves, with reference to two historical works. This paper uses first hand accounts to explore the treatment of slaves in America. It reviews the autobiographical book The Interesting Narrative of the Life of Gustavius Vassa, by Olaudah Equiano by giving a synopsis of Equianos story. It begins with his kidnapping and journey on a slave ship and explores some of the harsh treatments of and difficult experiences for the slaves. The paper then turns to look at the Spaniards treatment of the Indian slaves in the West Indies, with reference to the historical work Apologetic History of the Indies, by Bartolome de las Casas. Olaudah Equiano, in The Interesting Narrative of the Life of Gustavius Vassa, describes this about himself and the other atrocities, after being kidnapped that fateful day, which had happened to him and other slaves. Not long after he and his sister were kidnapped, he was separated from his sister and forced to endure life as a slave alone. They then escaped to England where they sued for their freedom in hope to make it back home. Sparks book gave the public a first-hand look on the atrocities the slave trade brought to the Africans. Sparks not only discusses the maltreatment the slaves received but also mentions how the slave trade provided communities with economic benefits. Two Princes of Callback addresses issues in Africa today from colonialism to the horrific slave trade with this extraordinary true story of two Princes journey back to freedom. Sparks study began when he encountered a series f letters by former slaves to Charles Wesley, the brother of the founder of Methodism, John Wesley. The letters were written by Little Ephraim Robin John and Anaconda Robin John, natives of Old Callback, a principal source for the Atlantic slave trade in the eighteenth century.The brothers Robin John called upon and received assistance from Charles Wesley to gain their freedom and guide their conversion to Methodism. Sparks studied the letters in detail and searched for other sources that could shed light on the Robin Johns odyssey. The result is a much-needed examination of the transatlantic slave trade entered on the lives of two individuals. In Sparks hands, the Robin Johns story allows us . .. To translate those statistics [of the slave trade] into people (Sparks 5).The Robin Johns enslavement and liberation resulted from their active roles as slave traders at the West African region of Old Callback. Little Ephraim Robin John and Anaconda Robin John were members of the elite Fix slave traders of Old Callback and participated in the Keep secret society that governed the commercial relations with Atlantic traders. As Old Callback grew from a small town in the late seventeenth Century to one of the most important slave trading regions of the eighteenth century, Fix traders such as the Robin Johns came to dominate Old Callback society.The Robin Johns ability to speak and write English, and effectively move through the cultural settings of Africa, America, and Europe, Sparks shows, was indicative of the increasing interconnectedness of the Atlantic coast. The North European slave trade and was dominated by the English. The South was exclusive preserve of the largest slave traders of all, the Portuguese. In 1767 British slave traders aggravated with paying exceedingly high costs demanded by Old Callback Fell traders directly assisted rivals at nearby New Town in a bloody massacre that resulted in the capture of the Robin Johns.Whatever the route taken, conditions on board reflected the outsider status of those held below deck. The sexes were separated, kept naked, packed close together, and the men were chained for long periods. No less than 26 percent of those on board were classed as children. Mortality remained high in this period because of the illegal nature of the business. Throughout the slave trade era, filthy conditions ensured diseases, between 12 and 13 percent of hose embarked did not survive the voyage.Crew mortality as a percentage of those going on board, matched slave mortality over the course of the voyage, but as slaves were there for a shorter period of time than the crew, mortality rates for slaves over time were the more severe. Immediately upon enslavement in Old Callback, the Robin Johns began to use their intimate knowledge and connections developed through years of participating in the Atlantic slave trade to scheme for their freedom. Sparks rightfully concludes that However rare such cases may have been, the Robin Johns knew what cost captives did not-that it was possible to make their way home (Sparks 73).The Robin Johns earned the title Two Princes upon enslavement because they clearly set themselves apart from other Africans. Their knowledge of the English language and well-known connections to merchants trading in the Atlantic s erved to keep them away from dangers. In 1772 Chief Justice Lord Mansfield ruled that James Somerset, who had been brought to England as a slave by his Virginia master but had escaped, could not be re- enslaved and forcibly sent outside the country against his will. The RobinJohns sued for their freedom on the basis that they would be sent back to Virginia and sold as slaves against their will. Unable to establish a legitimate account for the Robin Johns enslavement, Lord Mansfield declared them free in 1773. Shortly thereafter, they began their return journey back to Old Callback. In their seven-year odyssey crisscrossing the Atlantic the Robin Johns repeatedly drew upon their connections established as Fix slave traders, but also sought out new allies to assist them in their quest for freedom.The hardest lesson for modern readers of the Robin Johns extraordinary story will undoubtedly be that they never renounced the slave trade or slavery. Avoiding both disappointment and shock, Sparks concludes that they returned to slave trading after finally returning home from their journey to freedom. Here lies the tragic consequence of Atlantic slavery and the close relationship between slavery and freedom. Without their personal investment in the slave trade, the Robin Johns most likely would not have gained their freedom.The Princes economic benefits from the slave trade allowed them to not only gain their freedom but also rebuild their hometown to the rosaceous place it used to be before they were captured. In the slave societies bordering the early-modern Atlantic, whether they were connected by trade such as that between Old Callback and Bristol or plantations in the Americas, the clearest indication of personal freedom was marked not by individual autonomy and economic independence, but by ownership of another human being.Ironically, the Robin Johns had to own slaves for them to gain their freedom status permanently. With great care, engaging prose, and appreciation for the complexities and contradictions of the human indention, Randy Sparks allows the Robin Johns story to vividly illustrate the few triumphs and numerous tragedies that marked the transatlantic slave trade. Awaren ess of the insider-outsider divide within Europe coincided with the onset of the struggle to suppress first the slave trade, and then slavery itself.Early in the British campaign to suppress the slave trade, Charles James Fox, a British statesman, posed a question for the House of Commons that he described as the foundation for the whole business. How would members of Parliament react, he asked, if a Bristol ship were to go to any part of France And the democrats (there) were to sell the aristocrats, or vice versa, to be carried off to Jamaica. To be sold for slaves? The very posing of this question and this is the earliest documented example from someone close to power meant that the issue was not whether the system was to be questioned, but rather, when it would end. In the same year, the Danes passed legislation ensuring their own slave trade would become illegal in 1802. In 1807, the British and IIS governments made the trade illegal. Beginning in 1810, the British established a network of treaties that allowed heir naval vessels to detain the slave ships of other nations.The decisive actions against the traffic nevertheless did not come until the mid sass and again in 1851 , when the Cuban and Brazilian governments respectively took serious action against the slave trade. The Atlantic Slave trade was an important even in world history the impacts, experiences, and social conduct have helped develop humanity to be a better world for society. The story of the two Africans in the book allowed people to live through the dangers and benefits the African Slave trade imposed. The African Slave trade that occurred centuries ago still affects certain areas of Africa, particularly, economically.The slave trade was not just an inhuman movement but also a dangerous market. In such case, the Robin Johns were leaders of a powerful trade selling thousands of slaves to ironically be captured and sold as well. This book marks the story of two rich slave trader becoming slaves and seeing the atrocities the slaves go through Once they are put in the same position to fight for their lives and ultimately their freedom.

Terorrism And Security Measures Essays - National Security

Terorrism And Security Measures The government can implement many new methods to increase security, or better yet give off the image of better security which is what they have predominantly done, yet ultimately there will always be a way to bypass or come up with a new way to infiltrate that measure. The government so far has done a variety of things ranging from the closing of the Dulles airport (permanently), working with the FAA on new security measures, having pilots carry handguns, and a not so specific, profiling. Well the first and easiest of the new security measures is the permanent closing of the airport, which is very near the heart of our nation's political machine. Seeing how airplanes were used as weapons of mass-destruction officials were left with no choice but to shut down the airport. Even though other airports, which were closed, are now reopened, Dulles vicinity to the incident and to other major government facilities will keep this airport permanently closed. The government rational in this situation actually makes sense because they would not want to have any other incidents and the proximity of the airport is a major key. There has been a measure brought to congress by the largest pilot union, boasting over 66000 members to carry handguns in the cockpit and be trained by law enforcement officials. Strict psychological testing would be done on all the pilots and the FBI would train all of them. Before these incidents, this proposal would have not been considered, yet in light of this situation there could be possible implementation of this program. The government as well as private conglomerates agrees that this plan could work, because the cockpit has to be defended at all costs, hence, now pilots are being trained to use a crash-ax, equipped on every plane, as a possible killing weapon. The government believes that this will work because if the cockpit is infiltrated, the pilots will have a form of defense that could overpower the terrorist and save the plane and the world from such atrocities witnessed September 11. The FAA has considered many new measures to increase the safety of flight and to make sure that the aviation system is not compromised by acts of terrorism. Federal marshals are being hired at exponential rates so more will be on flights to insure security. There is consideration of making a secure cockpit door that cannot be broken down if locked; yet, this is a waste of time and money in my opinion, because the terrorist can still threaten the life of the passengers. Security checkpoints at airports will be monitored by FBI agents, not by hired people to monitor eye movements and other such behaviors in hopes of catching the not typical but otherwise looks like a normal passenger passenger. Carry on luggage will be effected severely as now, they will scrutinized with a fine tooth comb and no longer will they be so liberal on what can come on and what can not. The federal government will install the latest technology in bomb-sniffing, x-ray, and whatever other devices are available, to detect any explosive or incendiary devices checked on an airplane. With all these new regulations plus a list of similar ones, there will be several unpleasant side effects for the citizens of this country. Passengers should expect to arrive 2.5-3 hours in advanced to make sure you will make your flight. There will be a new security tax on all tickets which will up travel prices. In addition, more electronic gadgets, which are very often used by the business traveler of today and tomorrow, will be banned and strictly checked. However, the upside is that it should make citizens feel safer about traveling. The fourth way of tightening security is more on a psychological scale. Last week in Minneapolis, Northwest Airlines officials hauled three Arab-Americans off a flight to Salt Lake City when other passengers refused to fly with them; the men were grilled and allowed to board a later flight. In Trenton, N.J., a nervous driver called authorities when two suspicious men speaking little English got on his bus; the police held the men at gunpoint before releasing them. Such profiling, which critics say

How to Register for the ACT as a Homeschooled Student

How to Register for the ACT as a Homeschooled Student SAT / ACT Prep Online Guides and Tips How do homeschooled students register for the ACT, and what is the ACT homeschool code? What important considerations should you keep in mind? Find out here. How to Register as a Home Schooled Student If you are a home schooled student, you register for the ACT the same as everyone else, either by paper or online. The only thing that will be different will be when you fill in your ACT high school code. For home schoolers in the United States, it is a universal number: 969-999 Generally, everything else will be the same, though there is a procedure to follow in case you have problems finding an acceptable ID. I bring this up in particular because most students can use their school photo ID, but as a home schooled student that won’t be an option for you. On test day, you are required to bring an acceptable photo ID and your printed ACT admission or standby ticket with your photo printed on it. If you don’t have acceptable identification If you do not have an acceptable photo ID then there are options you can take. An acceptable photo ID means anything government or school issued that contains a recent photo of you. If the photo isn’t recent, then it is not acceptable. For example, if you use your passport and your photo is from when you were 10, then it’s possible that your ID will be rejected and you will not be able to sit for the test. A school ID that is printed from a webpage rather than a hard plastic card will likewise be unacceptable. If this is the case, then you MUST bring the ACT Student Identification Letter with a current photo attached. It needs tobe filled out by a school official or notary public. Make sure they'renot related to you or the letter will be disqualified. Download theACT Student Identification Letter Here. ACT Talent Search Identification Letter If you are part of an academic talent search program and didn’t have to submit a photo with your registration you need to bring your ACT Talent Search Identification Letter on test day. If you are part of an academic talent search program and had to submit a photo when you registered, you need to bring a current official photo ID or an ACT Student Identification Letter with Photo. What are the advantages of taking the ACT for home schoolers? The ACT test validates your schooling to colleges, especially if you do better than average. It shows them that you know as much as any private or public school student who scored in that range. Moreover, if you score above average for your area, it sets you apart and shows colleges that you might be a good candidate. It helps you find out how truly prepared you are for college because of the basic concepts tested by the ACT. They test basic math, reading, writing, and science knowledge that will be relevant for completing high school. How well you do may indicate how well you have grasped the basics that you were taught in your equivalent high school years. It can give you some confidence in your academic strengths if you feel unprepared for college as a home schooler. Know that as a home schooler, you will likely do better on the ACT than the average of your local public high school students. When you get your results back, you’ll believe it. It prepares you for taking long exams in college and gives you a taste of high pressure testing. College exams are no easy thing, and becoming familiar with how to take long and challenging exams is an important skill to acquire. What's Next? Take a look at How to sign up for the ACT if you need a guide for the registration process. Check outCelebrity ACT Scores for some quirky facts or How to Get a Perfect ACT Score by a 36 Full Scorer for some more serious advice! Need to know how many times you can take the ACT? We've got you covered! Or check out our Full List of Colleges that Require ACT Writingor find out What's Actualy Tested on the ACT Math section! Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Anna Aldric About the Author Anna graduated from MIT where she honed her research interests in Earth Science and Social/Political Science. She has years of tutoring experience, loves watching students learn and grow, and strongly believes that education is the cornerstone of our society. She is passionate about science, books, and non-profit work. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Analysis and Problems of Global Communications

Diminishing returns across the entire telecommunications industry have negatively affected the stock and profitability of Global Communications. Excessive amounts of competition from companies worldwide have diluted the market as well as offered a wide range of features that Global Communications does not currently provide. Small providers offer specialized services, and larger multinationals offer lower prices and more competitive service choices. Global Communications has chosen to address this problem by simultaneously attempting to cut costs while expanding internationally; their primary method of achieving these immediate goals is through closing some domestic call centers and opening new centers overseas. The employees’ union has obvious problems with this strategy of layoffs and outsourcing, and has questioned Global Communications’ loyalty to its workers. The company faces significant problems, both fiscally and intangible issues such as employee loyalty. The first of these issues is the declining price of Global Communications stock, presumably due to the increased amount of competition in the field. Such a decline in overall profitability is the most pressing problem facing the company; however, it is also the broadest in that several more specific problems contribute to this overall issue. One of the contributing factors is the need for new services and innovations in research and development. Such innovations require capital and financial resources, which relates to the problem of declining confidence among stockholders, who are wondering if they industry can recover from the competitive situation in which it currently finds itself. The problem of stockholder confidence therefore contributes to the lack of funds available for innovations and research, meaning that the company must find a way to increase profits without depending on stockholder confidence. The initial attempt to address these financial issues, outsourcing many jobs to Ireland and India, has also created more problems for Global. The employee union feels betrayed and is threatening legal action regarding the layoffs. Additionally, the public relations issue regarding this outsourcing is an important one for Global to address in order to prevent a public backlash in response to the outsourcing and union-relations issues. Despite the many problems facing Global, several opportunities exist for the company to grow and become as profitable as it was during the previous era. There is an immediate opportunity available to lower the costs of labor facing the company by utilizing the outsourcing plan and the labor available overseas. Such an action will free up company resources to be spent on research and development of new services and products, which will rebuild the base of Global Communications customers through the many services offered. Additionally, such an expansion in services will increase the market share for Global among small business owners, one of the company’s overall goals, and offer the opportunity to reinforce a public perception of Global as one of the leaders in telecommunications technology. Besides these profitability issues, there is an opportunity to establish new norms regarding the union and employee relations within Global. Perhaps an established plan of communication or route of information dissemination can be created, and career counseling and training could be offered for the employees who were laid off, helping re-establish the public and in-company perception of Global. The most obvious opportunity for Global is also the broadest; the chance for the company to grow and return to previous years’ profitability is one that exists in the current atmosphere of change. Global leaders must take advantage of the many opportunities to change the company, its relationships, and its products and technology as soon as possible. Stakeholder Perspectives/Ethical Dilemmas There are several groups of stakeholders in this discussion; from the individual stockholders to the union members to the highest executives, the different groups all have different priorities in the Global restructuring. Stockholders have at heart the long-term profitability and growth of the company, similar to the priority of global executives to see the company grow and profit overall. Other groups, notably the employees and union representatives, have as their first priority the job security and salary of employees as their first priority; the relationship with management and the pending layoffs are more important to these groups than profitability or growth. Finally, the executives in the U. S. ave more concern over these job cuts than do the global executives, since they are the ones who will be most adversely affected by the layoffs and outsourcing. The struggle between these groups to have their own needs prioritized represents an ethical dilemma for Global; the negative affects of the layoffs must be weighed against the overall survival of the company; the detriment to individual employees and public perception must be weighed against continuing Global’s position as an innovator and industry leader. Global Communications and the employees’ union can both benefit from the increased profitability which will happen as a result of the outsourcing and shift in services offered; in the long-term, both groups can work to create benefit and profit for individual stockholders as well as company executives and management. This long-term benefit will additionally give Global employees greater job security. The progress of Global toward the situations possible by the many opportunities available to it can be measured through several objective methods. One that is mentioned in the 3/2/04 memo is a concrete goal of reducing costs by 40%. Such a goal will naturally benefit the company based on the reduction of cost and increase of profits. Additionally, a concrete goal to resolve the issues with the employees’ union without legal or governmental action would be an excellent way to re-establish the relationship between the company and the union. Another measurable goal would be to return the stock price to a certain level, for example, that of the previously profitably $28/share. Global Communications faces some immediate and important problems, such as decreased profitability, decreased stockholder confidence, pending layoffs and the public-relations issues which accompany them, and increased competition within the telecommunications industry which requires new innovations and development. Despite these immediate problems, there are many opportunities for Global to benefit from its current situation; it can take advantage of the chance to reduce costs by outsourcing and then increase research and development with those funds; it can re-negotiate the relationship with its employees’ union to a more beneficial one for both parties; and it can remodel itself as a modern, cutting-edge competitor in the field of telecommunications. Such opportunities can benefit all stakeholders in Global, from the individual stockholders to employees to global executives, by strengthening the financial and community/social situations of the company. Although the implementation of these changes may be uncomfortable at times and even immediately painful for several groups (the employees’ union, for example), the overall benefit for everyone involved must be kept in mind. Long-term goals can be used to track the company’s progress toward achieving its end goal of returning to an innovating, profitable organization Analysis and Problems of Global Communications Diminishing returns across the entire telecommunications industry have negatively affected the stock and profitability of Global Communications. Excessive amounts of competition from companies worldwide have diluted the market as well as offered a wide range of features that Global Communications does not currently provide. Small providers offer specialized services, and larger multinationals offer lower prices and more competitive service choices. Global Communications has chosen to address this problem by simultaneously attempting to cut costs while expanding internationally; their primary method of achieving these immediate goals is through closing some domestic call centers and opening new centers overseas. The employees’ union has obvious problems with this strategy of layoffs and outsourcing, and has questioned Global Communications’ loyalty to its workers. The company faces significant problems, both fiscally and intangible issues such as employee loyalty. The first of these issues is the declining price of Global Communications stock, presumably due to the increased amount of competition in the field. Such a decline in overall profitability is the most pressing problem facing the company; however, it is also the broadest in that several more specific problems contribute to this overall issue. One of the contributing factors is the need for new services and innovations in research and development. Such innovations require capital and financial resources, which relates to the problem of declining confidence among stockholders, who are wondering if they industry can recover from the competitive situation in which it currently finds itself. The problem of stockholder confidence therefore contributes to the lack of funds available for innovations and research, meaning that the company must find a way to increase profits without depending on stockholder confidence. The initial attempt to address these financial issues, outsourcing many jobs to Ireland and India, has also created more problems for Global. The employee union feels betrayed and is threatening legal action regarding the layoffs. Additionally, the public relations issue regarding this outsourcing is an important one for Global to address in order to prevent a public backlash in response to the outsourcing and union-relations issues. Despite the many problems facing Global, several opportunities exist for the company to grow and become as profitable as it was during the previous era. There is an immediate opportunity available to lower the costs of labor facing the company by utilizing the outsourcing plan and the labor available overseas. Such an action will free up company resources to be spent on research and development of new services and products, which will rebuild the base of Global Communications customers through the many services offered. Additionally, such an expansion in services will increase the market share for Global among small business owners, one of the company’s overall goals, and offer the opportunity to reinforce a public perception of Global as one of the leaders in telecommunications technology. Besides these profitability issues, there is an opportunity to establish new norms regarding the union and employee relations within Global. Perhaps an established plan of communication or route of information dissemination can be created, and career counseling and training could be offered for the employees who were laid off, helping re-establish the public and in-company perception of Global. The most obvious opportunity for Global is also the broadest; the chance for the company to grow and return to previous years’ profitability is one that exists in the current atmosphere of change. Global leaders must take advantage of the many opportunities to change the company, its relationships, and its products and technology as soon as possible. Stakeholder Perspectives/Ethical Dilemmas There are several groups of stakeholders in this discussion; from the individual stockholders to the union members to the highest executives, the different groups all have different priorities in the Global restructuring. Stockholders have at heart the long-term profitability and growth of the company, similar to the priority of global executives to see the company grow and profit overall. Other groups, notably the employees and union representatives, have as their first priority the job security and salary of employees as their first priority; the relationship with management and the pending layoffs are more important to these groups than profitability or growth. Finally, the executives in the U. S. ave more concern over these job cuts than do the global executives, since they are the ones who will be most adversely affected by the layoffs and outsourcing. The struggle between these groups to have their own needs prioritized represents an ethical dilemma for Global; the negative affects of the layoffs must be weighed against the overall survival of the company; the detriment to individual employees and public perception must be weighed against continuing Global’s position as an innovator and industry leader. Global Communications and the employees’ union can both benefit from the increased profitability which will happen as a result of the outsourcing and shift in services offered; in the long-term, both groups can work to create benefit and profit for individual stockholders as well as company executives and management. This long-term benefit will additionally give Global employees greater job security. The progress of Global toward the situations possible by the many opportunities available to it can be measured through several objective methods. One that is mentioned in the 3/2/04 memo is a concrete goal of reducing costs by 40%. Such a goal will naturally benefit the company based on the reduction of cost and increase of profits. Additionally, a concrete goal to resolve the issues with the employees’ union without legal or governmental action would be an excellent way to re-establish the relationship between the company and the union. Another measurable goal would be to return the stock price to a certain level, for example, that of the previously profitably $28/share. Global Communications faces some immediate and important problems, such as decreased profitability, decreased stockholder confidence, pending layoffs and the public-relations issues which accompany them, and increased competition within the telecommunications industry which requires new innovations and development. Despite these immediate problems, there are many opportunities for Global to benefit from its current situation; it can take advantage of the chance to reduce costs by outsourcing and then increase research and development with those funds; it can re-negotiate the relationship with its employees’ union to a more beneficial one for both parties; and it can remodel itself as a modern, cutting-edge competitor in the field of telecommunications. Such opportunities can benefit all stakeholders in Global, from the individual stockholders to employees to global executives, by strengthening the financial and community/social situations of the company. Although the implementation of these changes may be uncomfortable at times and even immediately painful for several groups (the employees’ union, for example), the overall benefit for everyone involved must be kept in mind. Long-term goals can be used to track the company’s progress toward achieving its end goal of returning to an innovating, profitable organization

Training Objectives and SMART Goals Assignment Example | Topics and Well Written Essays - 750 words

Training Objectives and SMART Goals - Assignment Example During the training of the designers, managers as well as the heads of departments, the company will adopt the Grasha-Reichmann Learning Style. According to this style, the approach of the employees been trained will be analyzed while at the same time ensuring that concepts of participative, dependent and collaborative will be applied (Sprenger, 2003). The training program will ensure that adequate time is provided for the trainees to participate through asking questions and providing feedback on the impact of the training on their productivity. Similarly, the employees will form teams that will allow them to evaluate themselves and share knowledge.   It is vital to note that my making the employees dependent during training, it will make them acquire wide range of skills that will make them perform wide range of duties independently after training (Noe,   2012). Additionally, making the employees dependent will create strong positive working relationships that will ensure that c onflicts that may jeopardize operations in the work place are avoided.  Training objectives Training objective 1: Employees will be trained to come up with unique designs that will not only meet the needs of the customers but also that which will be difficult to be copied by the competitors. The managers will adopt good leadership skills that will entail innovation and need to attain a goal.Performance of outcome desired: Improve their skills of coming up with good designs as directed by heads of department.

Comparative analysis of the Marketing Communications Mix for three Essay

Comparative analysis of the Marketing Communications Mix for three companies in the supermarket sector Tesco, Sainsburys and Costcutter - Essay Example Tesco being the leading superstore in the country enjoy little bit of more success in terms of its marketing communication mix activities however Sainsbury's is also somewhat successful in its efforts too however costcutter seems to be lacking in many areas as it has still a long way to travel in order to ensure that it has proper strategies in place which can properly put in against the competition like Tesco and Sainsbury's. "The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations a company uses to pursue its advertising and marketing objectives."(Dolak, 2008). Thus Marketing communication mix is a group of tactical elements which give rise to the overall marketing communication mix of an enterprise. These tactical elements include advertising, personal selling, sales promotion as well as public relations. In its essence, a marketing communication mix is the second name of one of the P's of marketing i.e. Promotion and it is a group of activities which give rise to the overall promotional mix of the organization. In order to effectively set the marketing communication mix, it is very important for the organizations to take into account various factors since each of the elements of the mix has its relevant strengths and weaknesses therefore their use and design should be effective in order to achieve the maximum results. It is also important to note that each element of marketing communication mix may be used according to the product life cycle if we consider a marketing communication mix of a product only however when we take into the account the whole organization and view the marketing communication mix of that organization, we must consider the fact that marketing communication mix strategies may significantly vary with each organization according to the life cycle stage of the organization. However for the organizations such as super market stores, it becomes more complicated because these stores do not necessarily sell one product or service therefore it becomes more complicated when dealing with the marketing communication mix issues of chain stores. This report will study and analyze the marketing communication mix of three of the most important players in the super market i.e. Tesco, Sainsbury's and costcutter. The chief aim of this report is to present a comparative analysis of the marketing communication mix strategies of these three companies. Marketing Communication Mix This section of the report will present the present marketing communication mix strategies being adopted by three important organizations working in the super market. The following section will present a comparative analysis of the marketing communication mix of the three given companies. Advertising Tesco has been considered the largest superstore in UK having comprehensively taken over the Sainsbury's. The core belief of the company that is "to create value for customers to earn their lifetime loyalty" suggest that the company value most its interaction with its customers and advertising strategies, being one of the most penetrating means of reaching to

AirTex Essay Example for Free

AirTex Essay 1) Does Airtex Need a New Control System at the time of the takeover? How is Airtex doing? A New Control System and a New Management System is in immediate need for Airtex. At the time of takeover, Airtex is in serious management issues and financial hard time that make the company close to bankruptcy. Prior to being purchased by Ted and Frand, Airtex is missing a company objective and an overall strategy that’s shared by the whole company. The management control system at Airtex has three basic issues – Lack of direction, lack of motivation, and personal limitations. Since it was all about one woman, Sarah Arthur- the accountant, who aggressively control all the information in her office, other employees have no idea about the performance and profitability of the company and each department. Employees and department managers do not know what the company expect from them, nor do they have motivations to perform well. All they knew was that airplanes would fly and that Sarah would come around at the end of each day and collect their money. Apparently, serious issues exists from the direction, and motivation perspective. Additionally, Sarah as the head of management, has no accounting training or any previous management training experience. Her management philosophy was to be the â€Å"central repository of all information†, which is the main reason leading the company to a fail. She is not capable of manage a company. Given Airtex has so many problems in management control, a new system and organization structure is needed, which will delegate proper amount of responsibility to each departments and optimize the efficiency and profitability of the company. 2) What are the key challenges for Ted in setting up the new control system? The first challenge for Ted is to educate the department managers with management skills. Most of the employees at Airtex graduated from high school and are lacking professional training. Before delegate managing responsibilities to department managers, Ted has to educate them with management skills so that they can make correct decisions on their own. Action control will not be effective unless the managers know what actions are desirable and they have the ability to ensure the desirable actions occur. The second challenge is to take over the control of the company from Sarah and delegate the responsibility to employees. Before being purchased, Airtex’s everything is under Sarah’s control. All the other employees have no idea about the performance of the company or their performance. In order to make results control effective, employees should have significant influence on the results in the desire performance. 3) Is decentralization a good choice? In my opinion, decentralization is a good choice for Airtex. First of all, the aviation industry that Airtex involved in requires specialty knowledge about the aircraft business operation. Neither Ted nor Frank has sufficient aviation expertise or operating experience. Delegating power to those experienced department managers is a wise choice as long as the appointed managers have enough management skills to implement result and/or action controls. Additional assessment and training of the department managers are required before Ted give out power, and many of the current managers (e. g. Service and parts department manager – Carl, who has retirement mentality) are to be replaced with more suitable individual. Second, a decentralized organization structure could effectively motivate Airtex employees to produce excellent work, and encourage managers to improve management performance. The previous centralized system under Sarah’s control has limit people’s capability. After each department has some autonomy to make their business decisions and get compensated on their results, people will be more willing to contribute for the team. There’s still some disadvantages of decentralization It takes two or three weeks to find out what the incoming checks are for and sometimes no one accounted for it. This create some trouble of booking the transactions.

Pop Cultural Elements of Military Cadences Essay -- Military Cadences

Pop Cultural Elements of Military Cadences "HUT, TWO, THREE, FOUR...HUT, TWO, THREE, FOUR...† What do a bunch of grunts calling out raunchy marching cadences have to do with pop culture? There’s more to the cadence then just keeping soldiers in step, there is a deep sense of pride, patriotism, unity, motivation, and nostalgia, which can be found within these songs. The Military cadence is used to motivate, inspire, and foster company cohesiveness while keeping soldiers steps in time and hands down the rich oral traditions of the Army, Navy, Marines, and Air force. The cadence is a song sung when marching or running and the songs require a caller, who normally sets the pace and leads the formation. Like robots, the soldiers echoed their leader's sing-song" Jody Call" in beat to their pounding footsteps. The way a unit sounds while running or marching tends to reflect on that unit's morale and leadership. This paper will illustrate the similarities that cadences share with pop culture music through lyrical examples . As you will see, the lyrics of these cadences are expressions of individual feelings, goals, and fears, and are quite similar to the themes of other popular culture musical genres. The theories of subculture, appropriation and improvisation that have been proposed in lecture will be reviewed and illustrated within cadences. The military cadence as a subcultures oral tradition will be examined, through analyzing the theories of popular music which can be applied to the genres’ history, structure, and socio-political influences. History & Earlier Music The cadence in America can be traced as far back as the American Revolution with Yankee Doodle. Historically it finds its roots in ancient armies marching to battles across foreign lands. The most significant song in this genra was created in May, 1944, by Pvt. Willie Duckworth, an African American soldier. This chant that we know today as the "Duckworth Chant" or "Sound Off†, 1-2 sound off 3-4 is the most recognizable to the average person from its usages in movies and P.E. classes. The cadence has historical links to the field holler and work songs. Slaves sang about their oppressive environment while working tirelessly in the cotton fields. Similarly, the majority of cadences are reflective to the environment and training, which soldiers endure. These cadences share the themes of phys... ...re of music has many similarities with pop culture music such as Blues, Rock, and Hip-Hop through its historical influences, content, and tone. Cadences demonstrate social political views, sexist and homophonic slurs, elements of nostalgia, and subculture symbolism. The cultural theories of appropriation and improvising are essential to the creation of the military cadence, making this subculture’s music a dynamic and appreciated genre. What is critical to the livelihood of the cadence and other forms of pop cultural music is that it borrows form something that came before within a specific social and cultural context. The cadence is very unique compared to the popular music heard in class particularly because it is hidden within a subculture. The Military cadence’s place is not on mainstream radio waves or on MTV. The cadence is alive on the training grounds of military instillations and in the hearts and minds of soldiers as they run, march, and become future warr iors, carrying the legacy and oral traditions of the US Military in to the 21st century. All Cadence Examples Courtesy of US ARMY Marching and RUNING CADENCES http://cadence.armystudyguide.com/list/index.html

Learning and education Essay

  Ã‚  Ã‚  Ã‚   Learning and education are some of the most prized assets any person could have. Many parents consider these assets to be the primary treasure which they can give to their children to face the challenges of the future. However, there are some instances in which education becomes unreachable due to some hindrances like learning disabilities. It may become a concern not only for the individual but for the family as well.   Fortunately there are still some available steps in order to combat the possible dilemmas learning disabilities might bring.   Ã‚  Ã‚  Ã‚   On the part of Tony, it seems that he is not really that ready enough to become a part of the larger scope of education structure. He used to have a separated domain of learning which highlighted his interests to accommodate knowledge. The one-on-one teaching method provided by Ms. Brumbley became the most comfortable realm for Tony to achieve success. However, in order to develop more, he needs to take a few more steps of the education ladder. In middle school and beyond, school works are more complex and require more diligence in following directions. Add to that the extremely dynamic social nature of the class where students will tend to stabilize their roles and projections towards other members of the society. Because of such factors, Tony may have a hard time adjusting to the situation.   Ã‚  Ã‚  Ã‚   In order to accommodate Tony to perform his ultimate best, what can be done is to at least set some modifications in the classroom. First is to introduce the basic foundations of new lessons for discussion. For example, a lesson in Math can first take a course of simple arithmetic to fraction computations. This may seem too easy relative for the whole class but exampling to them the importance of the strong math foundation will not impose an obvious aspect that the procedure is intended for Tony to refresh what he has previously learned. It is also possible to provide Tony a separate customized textbook and assignments so that he can gradually adjust to the lessons involved in middle school education. This approach is not intended for a long term basis so that he can actually progress to entertain newer and more complex lessons in middle school subjects. Lastly, as a concerned teacher, he will be provided with at least an hour of academic assistance everyday after class. A consultation form of conversation is best for him so that he could provide any feedback about the class procedures.   Ã‚  Ã‚  Ã‚   In order to support the standing of Tony in middle school through high school, coordinating with his other teachers would be the best practice to do. This will help the whole learning sector to have a single approach in fulfilling the special needs of Tony. Even if after he has completed the year level in a particular class, a complete coordination between his previous teachers and the ones who will be handling him should be initiated.   Ã‚  Ã‚  Ã‚   Basing on some studies and personal observations, individuals like Tony do not simply experience learning problems. The nearest dilemma apart from education concerns is the social interaction aspect of the person. Primarily, if one is not able to acquire the supposedly pace of learning rates in education, then most probably there will be a certain problem within his core interactive capabilities. Of course, it was noted that he exemplifies a certain degree of fondness in dealing with people in a comical way but deep inside, Tony might also have some concerns in having an interaction with people in a serious manner. If he will realize his disadvantages over the people he will constantly interact with, he might experience a sense of inferiority or discrimination. Compassionate encouragement and kindness can minimize the inferiority factor this dilemma might induce (Kentucky Education Cabinet).   Ã‚  Ã‚  Ã‚   Helping the students to explore their capabilities is one way to nurture their personalities. But for individuals who have a relative disadvantage in learning, utmost assistance and care is needed beyond teaching. References Kentucky Education Cabinet. N.D. Learning Disabilities. Kentucky.gov. Retrieved February 4, 2008 from http://ada.ky.gov/learning_dis_def.htm.